Smart City Event

Innovative and effective mobile communication for the tourism industry.

With Smart City Event IMCG creates innovative and effective business models for the tourism industry, with a focus on sustainable cities. We create attractive digital marketing and communication channels for visitors at major events. Information, services and promotions have their own media channel which reaches a wide audience and where the city’s sustainable choices can be brought to the visitors’ attention. The Smart City Event tool creates immediate business benefits for companies who want to reach their target audience before, during and after the event.

IMCG leads the consortium which develops, tests and demonstrates Smart City Event.

Smart City Event is funded by Vinnova as part of the Service Initiative programme.